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When an organization approaches you wanting to increase their fundraising efforts, how do you rework their major fundraising program and keep them happy? You think big!
When Tennessee Trucking Foundation (TTF) first approached us in 2007 to help with their annual auction, this is exactly what we did. MTS secured substantial auction items including elaborate vacations and even a big rig. We took their fundraiser from four figures to six figures in our first year. This was accomplished by engaging current members of the Tennessee Trucking Association (TTA), including both trucking companies and Allied members. Since the TTF plays a significant role in educating the public about highway safety, and is the philanthropic division of the TTA, the members felt a personal connection, and motivated them to donate large ticket items. The auction has continued to be a success and as a result of the buzz that surrounds the auction, the annual attendance of the TTA convention has increased.
We have continued to engage the members by creating new marketing materials, hosting an annual Preview Party to stir up excitement for the upcoming auction, and launching a full-scale capital campaign.
Results? We continue to grow our relationship with the TTA and TTF and are excited about our current projects.